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The equipment marketplace for commercial growers, processors, and retailers. Test products before you commit, then buy at wholesale prices.

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Grow World gives you the tools and connections to level up your facility.

1

Browse Equipment

Explore trials from leading manufacturers across lighting, nutrients, climate, and more.

2

Apply for Trials

Submit your facility details. Manufacturers select candidates based on fit.

3

Test for 30–60 Days

Run the equipment in your operation. No obligation to buy.

4

Buy at Wholesale

Love it? Purchase at wholesale pricing. Not for you? Send it back.

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Learn from the Best

Watch expert growers share their techniques, product reviews, and cultivation tips

Inside Natura’s $100M Engine for Brand Growth
0:26:03
Grow World Tour: Norcal

Inside Natura’s $100M Engine for Brand Growth

Grow World

This video is an educational documentary about legal cannabis cultivation practices. It does not promote or sell any products. We cover agricultural methods, business insights, and industry challenges in legal markets. In this episode, we take you behind the scenes of Natura Life Sciences—one of the most advanced legal cannabis cultivation and production facilities in the industry. Join us for an exclusive garden tour as we walk through their cutting-edge grow rooms, explore their post-harvest operations, and meet the passionate managing, production, and innovation team behind the scenes. From genetics to finished product, discover how Natura is setting new standards in quality, efficiency, and innovation. Whether you're a grower, investor, or industry enthusiast, this is one tour you don’t want to miss. 00:00 Intro 04:08 Fanny Anns Saloon, meal and Sightseeing Sacramento 08:43 Josh Schmidt & Natura's Garden Tour 13:09 Joe VP of cultivation at Natura & Garden Tour 15:49 River Bend Park 17:17 Heather Norris Director of R&D at Natura 19:17 Craig Powell COO at Natura 20:45 Sacramento River Cruise & River Fox Train 24:44 Natura's facility Summary

Anna from CAM – Largest Female Owned & Operated Grow
0:23:32
Grow World Tour: Norcal

Anna from CAM – Largest Female Owned & Operated Grow

Grow World

Watch as we take you behind the scenes of the cannabis industry, one thriving business at a time. Today we're diving deep into the heart of Sacramento, California—home to CAM, a cutting-edge cannabis company making waves across the Golden State. Anna from CAM – Largest Female Owned & Operated Grow in the USA. Founded by the visionary Anna Willey, CAM isn’t just growing cannabis—they're growing a community rooted in quality, sustainability, and innovation. From their expertly crafted strains to their passion for education and advocacy, Anna and her team are setting the bar for what the cannabis industry can and should be. So buckle up, light up if that's your vibe, and join us as we explore what makes CAM a standout in this ever-evolving world of cannabis. Let’s get growing! 00:00 Intro 05:04 Meet Anna Willey - Cam's Founder & team 08:55 The Standford Mansion State Park 09:35 Diving inside CAM's History & Facilities 13:51 California State Capitol 15:25 CAM's Cultivation team & facilities 19:20 Antelope Sacramento 22:05 CAM's Cultivating Quality at scale

Connected Sacramento Tour
0:26:08
Grow World Tour: Norcal

Connected Sacramento Tour

Grow World

Get ready to explore the inner workings of the cannabis industry, where innovation meets passion. Today, we’re spotlighting on Sacramento, California, home to Connected Cannabis Co., a brand at the forefront of premium cannabis cultivation and culture. Led by a team of trailblazers, Connected Cannabis Co. has built its reputation on delivering exceptional quality and pushing the boundaries of what cannabis can be. From meticulously designed strains to a mission rooted in excellence, Connected Cannabis Co. isn’t just growing cannabis—they’re elevating the entire industry. Let’s dive into their story and see how they’re setting a new standard for cannabis culture. 00:00 Connected Cannabis beginnings 04:13 Stop at Murphys California 05:31 Connected Culture & Founder Caleb Counts 08:51 Insights on the Florida Market, International Expansion & Legacy 12:29 Visit to the Moaning Caverns 14:53 Connected Skittles, Cultivation team & facilities 21:23 American River - Rafting trip & Lake 23:35 Connected Genetics and R&D

30 Year Legacy Grower Turned Top Cali Producer
0:28:03
Grow World Tour: Norcal

30 Year Legacy Grower Turned Top Cali Producer

Grow World

Join us for an exclusive garden tour of Friendos' state-of-the-art facilities in Sacramento. With a 30-year legacy that spans from their roots as a white-labeling company to becoming a renowned cannabis brand, Friendo has mastered the art of cultivation. We take you behind the scenes to explore their innovative setups, refined techniques, and the meticulous care that goes into every plant. Discover how their commitment to quality and sustainability has shaped their journey in the heart of California. 00:00 Intro 04:12 Meet Friendos Founders and History 08:16 Sacramento Waterfront & Rail Road Museum 11:14 Meet Steve Squaglia & Friendos Facilities 14:34 Friendos Production and Products 17:20 Meet Jason Wade Friendos Head Grower 19:13 Meet Brie the Marketing & Branding head 20:36 Friendo Crew & Vibe 21:30 Dinner by Kevin Vu 25:13 Gunther's Ice cream

Far-Red vs UV Light: Plant Growth Myths Busted
0:35:38
Grow World MjBizCon 2025

Far-Red vs UV Light: Plant Growth Myths Busted

Grow World

This video is intended for scientific and educational discussion about plant photobiology, controlled-environment agriculture, and lighting technology. It does not promote or instruct on the cultivation of any regulated crops and focuses strictly on plant science principles applicable to a wide range of species. At MJBizCon, we sat down with a university photobiology researcher and a commercial lighting manufacturer to break down one of the most debated topics in controlled-environment growing: Far-Red vs UV light. What’s real science, what’s marketing noise, and why timing matters more than picking sides? In this conversation, we cover: How plants actually respond to far-red radiation - Why UV light acts as a controlled stress signal - The difference between growth steering and quality finishing - Why “one perfect spectrum” doesn’t exist - How light needs change across plant life stages - Why green light isn’t useless (and why it’s misunderstood) - What happens when intensity and spectrum are mismatched - How researchers and manufacturers collaborate to build better lighting systems - Why greenhouse lighting is different from indoor lighting - The future of multi-channel spectrum control This episode connects lab research, real production experience, and lighting engineering — giving growers a framework to think in light categories and plant responses, not hype claims. If you work with high-value crops in indoor or greenhouse systems, this is a masterclass in understanding how spectrum becomes a steering tool. 00:15 Segment Introduction at MJBizCon 00:30 Meet the Plant Scientist & Lighting Manufacturer 01:15 From Commercial LEDs to Agricultural Systems 02:32 Owning Manufacturing & Why Quality Control Matters 03:29 Early Industry Problems: Failure Rates & Inconsistent Performance 04:11 How the Research Partnership Started 05:37 Current University Light Spectrum Research 05:54 What Far-Red Does to Cell Expansion 06:23 Growth vs Nutritional/Quality Compounds 07:05 Why Finishing Spectrum Matters 08:03 Why There Is No “Perfect Spectrum” 09:16 Light Intensity Limits Indoors vs Outdoors 10:06 The Industry Debate: UV vs Far-Red 10:45 How Plants Detect UV Radiation 11:13 Far-Red and the Shade Avoidance Response 11:54 The Big Question: What About Green Light? 12:38 Why White LEDs Already Contain Green 13:23 Why Green Diodes Are Inefficient to Manufacture 14:23 Does Far-Red Increase Color Compounds? 15:14 New Spectral Crop Steering Framework (5 Categories) 16:29 Why Growers Need Lighting Experts 17:27 Practical vs Academic Knowledge Gap 18:20 When Too Much Far-Red Causes Problems 19:35 How Should “Red Percentage” Really Be Measured? 20:05 Measuring What the Plant Actually Absorbs 21:03 Using UV at Different Growth Phases 21:18 Know Your Production Target 21:52 Audience Q: UV Stress Responses 22:09 Thicker Cuticles & Protective Responses 23:50 Audience Q: Lighting for Tissue Culture 25:13 How Close Are We to Standardized Light Schedules? 26:34 Research Limits: Time, Funding, Replication 29:21 What Makes a Lighting Team Effective 31:57 Custom Research Fixtures for Universities 32:45 Why Greenhouse Spectrum Is a Different Challenge 34:22 Open-Source Controls & No Subscription Model 35:02 Closing Thoughts & Wrap-Up

$50M+ High-tech Cannabis Greenhouse in Colombia | Plena Global
0:33:37
Grow World Tour: Colombia

$50M+ High-tech Cannabis Greenhouse in Colombia | Plena Global

Grow World

Grow World Tour of Plena Global's State-of-the-art facility and $50M+ high-tech greenhouses. Plena Global was born in 2017 with a vision to revolutionize healthcare with medical cannabis. Since then, they have put people at the heart of their business and collaborate with partners who share those core values. In 2019, Plena merged with Econnabis, a Colombian company led by innovative entrepreneurs. Together, they assembled a world-class team, drawn from local communities and different parts of the world, to consolidate as a global powerhouse in the supply of medical cannabis. Plena Global is becoming the world’s leading provider of B2B medical cannabis. Plena's vertically integrated operation ensures that quality and compliance are paramount at every stage of the process. Plena Global’s holistic approach to producing high quality medical grade cannabis is achieved through a superior level of expertise and care, implemented at all levels of our operation to ensure the highest quality product for our customers. To learn more about Plena Global you can visit their website: [https://www.plena-global.com/](https://www.plena-global.com/)   00:00 Intro 05:29 Background of Plena Global 06:20 Meet Mauricio Kraus of Plena Global 07:30 Growing Cannabis in Bogota 09:00 Cannabis Evolves in Colombia 10:00 Exploring in Bogota Colombia 12:00 Plena Global's High-tech Facility 12:47 Tour Plena's High-tech Greenhouses 16:36 Meet with Neo and Loreina 18:23 Casa Maria, Cannabis Consumption in Colombia 21:00 Cannabis Community In Bogota 23:00 Dolly Llamma 23:32 Ascending to Summit of Monserrate 25:50 Meet Alejandro of Plena Global 30:08 Outro  

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Mountain Cultivation
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Green Valley Farms
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Pacific NW Grows
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